About us

Gear from people who use it themselves

Steelcore is an online store and showroom in Tallinn, Estonia, where you find tactical gear, outdoor equipment and emergency supplies in one place. Our team is made up of reservists, former active-duty soldiers and Defence League members, so we know from experience which gear holds up on exercises and in the forest.

How Steelcore started

Steelcore's growth story began in 2022, when interest among Defence League members and soldiers in buying their own gear rose sharply against the backdrop of the escalating war and Russian aggression. Finding good gear meant going through several shops and online stores, delivery times dragged on and information on product availability was not transparent.

At first we mostly equipped fellow Defence League members, but we have since moved into law enforcement and hiking as well. Today the Steelcore range holds over 5,000 products from 140+ brands and 70+ suppliers, and our customers include both private buyers and government agencies.

The goal has stayed the same. We want everyone who defends the country, builds up their crisis readiness or goes hiking to get reliable gear from one place, at the best price and with the best delivery time.

Soldiers and reservists

Plate carriers, vests, pouches, clothing and boots for service and exercises.

Shop military gear

Police, rescue and security

Boots, clothing and protective equipment for everyday duty.

Shop clothing and footwear

Hikers and hunters

Backpacks, sleeping gear, camp stoves and layered clothing for every season.

Shop hiking and camping

Households and readiness

A home supply that lets a family manage on its own for several days.

Shop emergency supplies

For organisations

We equip units, agencies and companies

We supply the Estonian Defence Forces, the Estonian Defence League, the Police and Border Guard Board, the Estonian Rescue Board and local governments. We help with bulk orders, public tenders and kitting out whole units.

✓  Quotes for bulk orders

✓  Public tender bids

✓  Kit sets for whole units

Our customers include

Estonian Defence Forces

Estonian Defence League

Police and Border Guard Board

Estonian Rescue Board

Local governments

We choose gear from experience

We build the range on experience from service and exercises and on feedback from our customers. Many of the products we have used ourselves.

We give honest advice

We help you find the right model and size, and we tell you honestly when a product does not fit your need.

All your gear in one place

We bring the ranges of more than 70 suppliers into one store, so you do not have to piece your kit together from many places.

You know the delivery time before you order

We ship across the EU from our warehouse in Estonia. In-stock orders usually arrive in 1–2 working days in Estonia and 2–3 working days in Finland, Latvia and Lithuania. For other items the product page shows the delivery time.

Karl Kaju

CEO and co-founder

Karl previously built a marketplace that grew to over 2 million users and more than 100 suppliers. At Steelcore he leads daily operations, marketing and growth.

Tõnis Välimäe

CPO and co-founder

Tõnis served in the Estonian Defence Forces for over ten years, including as a JTAC (Joint Terminal Attack Controller). He makes sure the gear in our range also works in the field.

Robert Käsper

Government Sales Lead

Robert is a former special forces operator who previously managed over €50 million a year in defence investments at the Estonian Centre for Defence Investments. He leads our work with government and institutional customers.

See and try the gear in person

Our showroom is in the Kadaka Trade Center building in Tallinn. A large part of the online range is on the shelves, so you can try on clothing and boots and ask our team for advice.